Our pioneer product is targeted at maternal care sector of healthcare. We have invented a diagnostic device that facilitates early detection of biological conditions that may cause miscarriages and preterm births (colloquially called premature births), thus, giving pregnant women a chance at preventing it.
Globally, 123 million women get pregnant each year with the American Pregnancy Association (APA) estimating that miscarriages occur in 10 to 20% of all pregnancies. The WHO estimates that every year, 15 million babies are born preterm (before 37 completed weeks of gestation), and this number is rising with some estimates predicting that soon as many as 18% of all births will be preterm. As such, the total addressable market for our device is huge and chronically underserved. With two of our cofounders being women and all three of us having experienced angst when loved ones went through disease conditions and trauma preventable by early detection/diagnosis, the mission to provide rapid, affordable diagnostics is very personal to us.